Dillon McKenna
Creative Director 


OOH + Online
Yoplait - Taste the Bright Side of Life
Agency: AJF Partnership
Art: Dillon McKenna
Copy: Sandra Galiazzo
When Yoplait briefed us on a digital and OOH campaign to promote their brand new packaging, we realised big and bold was the way to go. This campaign celebrates ‘The Bright Side of Life’ with clarity and confidence. The spots saw such an uptick in sales in Australia, Yoplait went on to run the campaign globally.



Supersite


Billboard


Billboard


Billboard


Adshel/6 Sheet