These days the retail grocery space is saturated with messages related to saving money, so we knew we needed a distinctive idea to stand apart - hence ‘Shrink Your Bill’ was born. With all the doom and gloom forecast we wanted to take a more lighthearted approach to things- taking more inspiration from ‘Honey I Shrunk the Kids’ than we did ‘The Big Short’! Working with Sweet Media, Windmill Lane, Raygun, Adrian Wojtas and Otis Studios, we created a suite of hard-working assets for Dunnes Stores, right down to a new brand music track and audio sting.