Creative Director
+ Art Director
Full bio here.
The Work:
EPIC - Ai
Kahlua - Playful Treats
Barnardos - Cracks
Dunnes - Shrink Bill
Bupa - Penguins
EPIC - This Is Not Us
Officeworks - Taxtime
Officeworks - MiniMelb
Farmers Union - Tough
Oreo - Wonderfilled
Bendigo - Better Bank
Yoplait - Bright Side
iSelect - Loaded Up
Officeworks - Xmas
Farmers Union - Fences
Officeworks - Brand
O2 - Be the Difference
Contact me:
+353 (0)85 879 1315
dillonmckenna@gmail.com
Integrated Campaign
O2 - Be the Difference
Agency: McConnells
Copy: Rob Davis
Art: Dillon McKenna
O2 - Be the Difference
Agency: McConnells
Copy: Rob Davis
Art: Dillon McKenna
Golden Spider Winner - Best Integrated
Kinsale Shark Winner - Best Interactive
This integrated campaign for 02's Irish Rugby sponsorship demonstrates how the Irish rugby fan can be the difference between winning and losing. We set about collecting tens of thousands of fans’ names and signatures. We then used the signatures to form the images of the players in our outdoor and press campaigns. And we used the names to form the numbers on the actual shirts that each player wore during the RBS Six Nations matches.
Kinsale Shark Winner - Best Interactive
This integrated campaign for 02's Irish Rugby sponsorship demonstrates how the Irish rugby fan can be the difference between winning and losing. We set about collecting tens of thousands of fans’ names and signatures. We then used the signatures to form the images of the players in our outdoor and press campaigns. And we used the names to form the numbers on the actual shirts that each player wore during the RBS Six Nations matches.
Outdoor - Golden Square
OOH - Detail
Outdoor - 48 Sheet
