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Creative Director
+ Art Director

Full bio here.

The Work:
EPIC - Ai
Kahlua - Playful Treats
Barnardos - Cracks
Dunnes - Shrink Bill
Bupa - Penguins
EPIC - This Is Not Us
Officeworks - Taxtime
Officeworks - MiniMelb
Farmers Union - Tough
Oreo - Wonderfilled
Bendigo - Better Bank
Yoplait - Bright Side
iSelect - Loaded Up
Officeworks - Xmas
Farmers Union - Fences
Officeworks - Brand
O2 - Be the Difference


Contact me:
+353 (0)85 879 1315
dillonmckenna@gmail.com
LinkedIn
Dillon McKenna
Creative Director 
EPIC has been doing incredible work changing negative perceptions of Irish emigration in the minds of consumers worldwide. Unfortunately these negative stereotypes have now made their way into tech algorithms, including artificial intelligence, as demonstrated by the imagery created for this campaign. Because of the advancement of AI we just simply had to type ‘Irish Man’ into image creation software and AI did the rest. It seems like for all its benefits, artificial intelligence is churning out the same age-old stereotypes of the Irish. Hopefully in the future, big tech can clean up their act when it comes to lazy generalisations of the Irish. 


48 Sheet


Social Film


Campaign Assets