OOH/PR/Social
Officeworks - Mini Melbourne 
Agency: AJF Partnership
Art: Dillon McKenna
Copy: Alex Little

When Officeworks came to us looking to promote their 3D printed 'Mini Me' figurines, we realised the only way we could go big with this was to go small.

Really small.

So instead of making ads, We invested our entire budget into building a single special-build Adshel display to sit outside Flinders Street Station for 2 weeks. We chose to herald 50 of the cities’ ‘unsung heroes’ as the (tiny) faces of our campaign. Less actors, more baristas! After all, anyone can get themselves printed as a ‘Mini-Me’ 3D at Officeworks.

The smallest exhibition in Melbourne was picked up bigtime by local and national press, as well as lighting up social media throughout the campaign duration.