Dillon McKenna
Creative Director 
It beggars belief that in 2022, suggested Google search terms about the Irish still skew so negatively. Even suggesting Irish people are inbred and grudge holders. We know the opposite to be true of Irish people at home and abroad. This campaign was intended to create an attitudinal shift and sheds a positive light on the image of Irishness globally.

D&AD - Nomination - Online Film

40 Second Online Film



6 Sheet OOH



Campaign Success