Through the Line Campaign
The Better Big Bank
Agency: AJF Partnership
The Better Big Bank
Agency: AJF Partnership
The 'big four', as they call them are Australia's four biggest banks. Although Bendigo is Australia’s fifth biggest bank it doesn't act like one - as Bendigo's work in local and rural communities separates it from the corporates.
We were tasked with coming up with a new tagline and advertising style for Bendigo Bank that would celebrate everything that differentiates Bendigo from the ‘big four’.
We were tasked with coming up with a new tagline and advertising style for Bendigo Bank that would celebrate everything that differentiates Bendigo from the ‘big four’.
![](https://freight.cargo.site/t/original/i/4279519c3a03842269ec9a36948855e2b5f45c2b90e0e9179a901f6887a89285/ADHSEL_BIG_ATTITUDE.jpg)
![](https://freight.cargo.site/t/original/i/2685a339464b51cc98c9a57284dcc950123a0f3e17f51fb35586ce86ac97dd99/4BIGUNS.jpg)
![](https://freight.cargo.site/t/original/i/351f5acae7a5734d3d1c5e7e1f8e866d18ff49f7497db52827f9274a785f79bd/TAKE_FIVE_IN_SITU.jpg)