Through the Line Campaign
The Better Big Bank
Agency: AJF Partnership
The Better Big Bank
Agency: AJF Partnership
The 'big four', as they call them are Australia's four biggest banks. Although Bendigo is Australia’s fifth biggest bank it doesn't act like one - as Bendigo's work in local and rural communities separates it from the corporates.
We were tasked with coming up with a new tagline and advertising style for Bendigo Bank that would celebrate everything that differentiates Bendigo from the ‘big four’.
We were tasked with coming up with a new tagline and advertising style for Bendigo Bank that would celebrate everything that differentiates Bendigo from the ‘big four’.
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