Dillon McKenna
Creative Director 


Through the Line Campaign
The Better Big Bank 
Agency: AJF Partnership
The 'big four', as they call them are Australia's four biggest banks. Although Bendigo is Australia’s fifth biggest bank it doesn't act like one - as Bendigo's work in local and rural communities separates it from the corporates.

We were tasked with coming up with a new tagline and advertising style for Bendigo Bank that would celebrate everything that differentiates Bendigo from the ‘big four’.