Dillon McKenna
Creative Director 
ICAD Winner - Art Direction (Single OOH)

As a nation Ireland has led the way for LGBTQ+ rights with the marriage referendum in 2015. However, some people only know Ireland as the progressive and inclusive country that it is today, and many know very little about the lives of the LGBTQ+ diaspora community in years gone by.

EPIC’s Out in the World campaign highlights this with a subversive Irish flag hidden within Gilbert Baker’s famous pride flag, a symbol of LGTBQ+ pride.