Dillon McKenna
Creative Director 
Amazingly until 2022, children of LGBT parents didn’t have the same rights of children of straight parents. We wanted a campaign that would make people feel for these kids - who through no fault of their own, or their parents, are effectively second class citizens. The ‘rainbow sad face’ is such a visual contradiction that it almost requires a double take. We collaborated with the amazing Katya Swan, who created a series of beautiful illustrations for us.


6 Sheet - Holiday



6 Sheet - Match



6 Sheet - Home